Many men go fishing all of their lives without knowing that it is not fish they are after.

~Henry David Thoreau

January Deals

All Reel Kits are 10% off and will include a free Suede Reel Case! 

PLEASE NOTE: We are temporarily SOLD OUT of our Suede Reel Cases. All Reel Kit orders will be fullfilled when you place your order and we will ship the Suede Case when it is back in stock (expected in February).

A few of our great products.

The limited edition of John Betts' new book, Reels & Making Them, is now shipping. Limited to 100 signed and numbered copies • 450 handwritten pages • over 500 color photographs and illustrations • 8.5" x 11" softcover • John has drawn and signed an original bookplate for each book